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No matter how helpful the product or service you might be presenting could be to them, if you do not connect that success successfully, they may strike the close icon and be absent.
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To be able to turn into self-sustaining, an innovation needs to be greatly adopted which necessitates human capital. When an innovation is in the whole process of being adopted by a culture there is a stage of vital mass. That is partly discussed through the 5 groups of people who are adopting it and assisting it go throughout a society.